About Yellow Creative Studio | Translation, Content and Creativity

Hi, I’m Rafaela

I work with words, but what I really care about are worlds: the ones we imagine, the ones we live in, and the ones we can shape together. Think of me as your creative co-pilot (sorry, Microsoft). On paper I’m a copywriter, translator, content strategist and creative consultant. In reality, who cares about labels anyway?

What I actually do is help people and brands uncover their voice and turn it into words worth reading. Sometimes that means a brand manifesto, sometimes a campaign headline, a long-form article or a newsletter people genuinely look forward to opening. The format changes, but the goal never does: work that feels human, true and a little unexpected. And if along the way we create something that not only sounds great but also resonates with the people you want to reach… well, that’s a kind of magic.

For almost two decades, words have been my playground.

First as a translator, building bridges between cultures and meaning. Later as a writer and content strategist for global brands. Along the way I realised that good communication goes way beyond any untouchable idea of perfection. Good communication is clarity, cultural sensitivity and knowing exactly what we want to say, and why it matters.

After years in the corporate world, I chose a different path*. I created Yellow Creative Studio because I believe creative writing and strategy should go hand in hand. Today I might be helping a startup find its voice, guiding an NGO through a complex narrative, or running workshops that help people unlock their creative thinking. In every one of those situations, I keep coming back to the same question: how can I make this more human, more real, more engaging — and, while we’re at it, more fun?

*Come on in. The water’s lovely on this side.

”Writing isn't just what I do, it's how I make sense of the world.

One or two things about me

I’m always tuned into the zeitgeist, surrounded by stacks of magazines and books, soaking up the cultural currents that shape the way we communicate.

I live in Lisbon, but I draw inspiration from creative communities wherever I find them. As a natural networker and community-builder, I run a monthly Creativity Book Club and spend my free time travelling, meeting people with great stories, and always looking for the next one worth telling.

I love working as much as I love doing absolutely nothing — although that’s probably not the sort of thing you’re supposed to admit on a professional website. I don’t believe work defines who I am, but I do know this: curiosity has always been my best business plan.