Content that informs, inspires and builds trust.

Whether it’s a blog post, case study, newsletter or video script, I create content that reflects your brand and voice and resonates with your audience. Great content is more than a good read; it’s a conversation people remember and share.

What kind of content can we create?

70% of people would rather get to know a brand through content than ads.

(Fonte: Content Marketing Institute)

You’ve got a business, a brand or a project

and you want more people to see what you’ve put out into the world?

You’re short on time, clarity or creative support

to create consistent content

and you’re not even sure where to start?

Hi, I’m Rafaela!

I write editorial and long-form content for brands that want to communicate with intelligence, kindness and a human touch.

I’ve done this for both local and international clients — from industry leaders to startups just stepping into the whirlwind of entrepreneurship.

Together, we work on your content goals, choose the formats that make the most sense, I write with the right tone for your brand, and you publish with confidence and consistent quality.

Content designed for humans

I write content for brands that want to be noticed, remembered and respected. Every piece has strategy behind it, a distinct voice, and no time for the same-old, same-old.

Blog Articles

I write articles that educate, inspire and position your brand as a reference in your field. They keep your audience informed and engaged, with relevance and freshness.

Case Studies

I take real results and turn them into stories people remember. Structured for impact and focused on outcomes, they show exactly what you do best — and why it matters.

Video Scripts

When it’s time to launch a video, you need more than a camera, you need a story. I create scripts with an authentic voice, aligned with your brand and crafted for videos that inform, inspire or sell.

SEO-Optimised Content

In my work, storytelling and SEO go side by side. Forget keyword stuffing, let’s create content that’s useful, relevant and easy to read, written for people with a nod to search engines.

Editorial Newsletters

I create newsletters with an editorial touch: warm, engaging and unmistakably yours. So when you share news, ideas or insights, your audience actually looks forward to opening them.

Had enough of the chit-chat? Here are more solutions with a creative twist.

Content Strategy

You know what you want to say. But do you know when to say it, how to say it, and who to say it to? This is where we figure that out.

Copywriting

Words that sell without sounding like they're selling. I know how it's done, come with me.

Brand Content

Stories, interviews, videos or articles that reveal the human side of your brand.

Shall we create content that makes your brand hard to forget?

Whatever the format, the content your brand puts out says a lot about you. Let’s find the right voice together.