Content without strategy is just noise.
I help you build a purposeful plan aligned with your message, your audience’s real needs, and your business goals.
So, what exactly do I do?
Strategy gives your content purpose.
(Kristina Halvorson)
Your brand is growing, your head’s full of ideas, but there’s no clear plan.
You post randomly,
repeat yourself or feel the pace
doesn't work for you
or for the people following your brand.
Hi, I’m Rafaela!
Together, we think long-term — with a realistic approach that lets you grow without losing your mind.
We start with an audit of what you already have, set clear priorities and goals, then I design a strategic, flexible plan that actually makes sense.
Everything starts with a solid strategy
We call it strategy, but really it’s this: knowing what to say, to whom, when, and why. That’s where the work begins.
Brand Voice
Your brand has its own unique voice. I help you define it clearly so you can communicate consistently across every channel and touchpoint.
Tone of Voice
I help define the right tone for your brand, tailored to your audience and context — so everything, from job ads to client presentations, carries a signature style: yours and yours alone.
Editorial Style Guide
From grammar rules to punctuation preferences and terminology choices, I create your style guide to keep every piece of content consistent and accurate. Perfect for you, your team, or your product.
Content Strategy
I create a content strategy that can also include a tailored plan and editorial calendar, designed to keep your brand relevant, consistent, and impactful. You’ll know exactly what style and message to share with the world.
Had enough of the chit-chat? Here are more solutions with a creative twist.
Shall we map out a strategy just for you?
Don’t overlook the power of a structure that saves you time, energy and headaches.
